What Happens When You Build on Ronin
From a casual Telegram game to a breakout hit on Ronin, Fishing Frenzy proves that the right blockchain can unlock monetization and player loyalty.
In February 2025, Fishing Frenzy, a cozy, skill-based mobile fishing RPG developed by Uncharted, co-founded by Derek Lau, former VP of Economy and Game Director at Immutable, made the leap from Base to Ronin. What followed was more than a migration — it was a story of growth, community, and vision coming to life.
Fishing Frenzy began as a Telegram-native game — a cozy, daily fishing RPG that mixed relaxing gameplay with competitive leaderboard loops. It quickly gained traction, but the team at Uncharted had bigger plans: a scalable economy, richer on-chain mechanics, and cross-platform reach.
To achieve this, they required a blockchain built with Web3 gamers in mind. Ronin offered a gaming-focused ecosystem, a player-first culture, and a hypercasual-native community ready to bite.
The entire migration — from Base to full launch on Ronin — took just two weeks. The Ronin Stack gave Uncharted everything they needed to ship fast, stay lean, and go live with confidence:
Before migrating to Ronin:
After migrating to Ronin:
Here’s how it happened:
Fishing Frenzy leveraged the Ronin Market Launchpad to simplify its go-to-market strategy — minting, selling, and engaging players from day one. With Ronin’s smart contract templates and pre-built UI kits, the team launched quickly and effectively. The Founders Pass mint achieved an 89% whitelist conversion, sold out publicly in seconds, and saw its floor price jump from 120 RON to 474 RON with 61% holder distribution.
Beyond launch, Ronin Market provided the infrastructure to scale a fully on-chain economy across four NFT collections: Fish, Rods, Chests and the Founders Pass. After testing on Saigon, the team deployed to Mainnet in just seven days, completing the entire process in two weeks.
Key Results:
Ronin Market enabled more than transactions — it drove visibility, retention, and meaningful player behaviors at scale.
Fishing Frenzy tapped into key strategies from the Ronin Growth Playbook to boost player engagement and retention:
“Ronin has a very, very strong player base… and that’s what we wanted for our game. We wanted to get it into the hands of as many players as possible.”
— Derek Lau, Co-Founder of Uncharted
Fishing Frenzy’s migration to Ronin illustrates exactly what happens when a game aligns with a blockchain designed for players. It’s not about chasing trends — it’s about finding a platform that allows your game to grow, evolve, and connect with players who care.
With Ronin Market’s NFT Launchpad, the team achieved high-intent user acquisition with an 89% whitelist conversion, while its smart contract templates and pre-built UI kits enabled frictionless asset creation, migrating to Ronin in just two weeks.
If you’re building a game with real players and real goals, the choice is simple. Build on Ronin.
Interested in building? Check out our Quick Start Guide or get your project funded with Ronin Ecosystem Grants.